If you want your salon business to succeed, then investing on your own salon website is crucial. There are salons EVERYWHERE, so you must employ all means necessary to stand out among the rest of your competitors– and creating a salon website is one of the best ways to do that!
If you’re still starting out as a salon business owner, then make sure creating your own salon website is included in your priority list. So if you’re wondering when and how to get started, then make sure to read until the end of this article!
DIY Website Versus Hiring a Marketing Agency
Now, the first thing to think about when it comes to making a salon website is whether you want to do all the dirty work yourself or if you want to hire an expert to do it all for you.
There are pros and cons for both choices, so if you’re conflicted, take the time to study their advantages and disadvantages to see what works for you.
Here are some of the advantages of hiring a salon marketing agency:
- Seamless design – You can spend hours and hours practicing how to create a beautiful webpage by yourself, but a web designer can achieve your chosen design more seamlessly with minimal effort.
- More effective tweaks – Website builders that specialize in salons know more about website features that can incline more clients to book an appointment with you. There are some trades in the industry that only they would have knowledge about because it’s their specialty.
- Time saver – If you want a professionally-designed salon website in no time, then hiring a salon marketing agency would be the best idea. You can opt for a salon website builder if you want to do it yourself. However, the end results wouldn’t be quite as fast, especially when you want more specific design features.
How to Make a Salon Website
Here are some of the most common steps in creating a salon website. This is a perfect guide for newbies who want to DIY. However, this can also be a helpful checklist if you want to check the progress of your hired agency.
1. Get inspired
Take a look at some of the most popular salon websites and study their features. This will give you a great idea of what you want your salon website to achieve based on functionality and design.
If you see any features that you would like to incorporate in your site, list them down so you could review them later.
2. Buy your domain name
If you can buy your domain name before doing everything else, good. Having your own domain exudes professionalism, and your clients will take you more seriously if they see that you mean serious business.
There are a lot of free tools available on the web to see if your chosen domain name is available for purchase. If someone already beat you to it, you can just add a few more details to the name to make it more unique.
3. Design your salon website
When it comes to the design of your salon website, make sure to represent you and your salon’s overall aesthetic. Your website will be one of the first things your clients will see. If they think your site looks too cluttered, they might not want to book a beauty appointment with you.
Here are some handy tips to help you design your website:
- Make your website easy to navigate – ditch the animation eyesore and flashy effects!
- Make your website easy to load – people will leave if it takes more than 5 seconds to load your main page!
- Plan your visuals accordingly – add relevant images and visuals to your business so customers wouldn’t get confused!
- Make your site mobile-friendly – everyone uses their phones these days. Make sure to test your site on mobile prior to launch!
4. Make sure to include CTA information on the main page
Your website’s number one purpose is to attract loyal clients and potential customers. To do that, just make sure all your CTA information is easy to locate on your main page.
A salon’s CTA information includes:
- Business Hours – clients want to know what time you’re open!
- Business Address and Location – this is important so your clients wouldn’t get lost trying to locate you!
- Salon Contact Number – whether you’re using mobile or landline, it’s non-negotiable that your clients can reach you at all times!
- A “Book an Appointment” Button – Make your schedule book bursting with client appointments all day long by including a “Book an Appointment” button on every page of your site!
5. Add professional photos and other media content
Using professional images and videos on your website is one of the most essential steps to make.
These days, people tend to be more interested in visually-engaging posts and web pages. So if you want your salon business to succeed, make sure to include high-quality, professional images that your clients can flip through.
Show off a portfolio of your work and other offered services on your landing page. You want your clients to experience your website similarly as they would experience your salon.
You could also include real-life images of your salon and staff. If you want to be super extra, you can add a tour video of your business where you introduce yourself and your team!
Elements of a Good Salon Website
Is your salon website finally done? Congrats! However, it wouldn’t hurt to check every little detail before you finally launch your site.
To help you with that, here are some of the most crucial elements of a salon website you shouldn’t forget:
1. Simple and effective design
Check your website’s overall design. You have to make sure that your priority is complete functionality. Honestly, nobody cares about an overly-ostentatious, flashy website anymore!
You just have to see to it that anyone visiting your website wouldn’t be overwhelmed. Don’t overcrowd your website with too much boring text, but make sure it’s still visually appealing!
2. Sell your services, not the products
A popular salon is well-known for its services. With every post you make, make sure you’re selling your salon experience to your clients, not the products themselves.
Make them feel like they would get the very best out of the products you use with your trained team of professionals.