Hairstylists are celebrated because of their creativity with anything hair. However, that doesn’t mean their creative talents should end in a salon chair.
If you’re a hairstylist who wants to make it in the industry, understanding the principles on how to attain success is crucial. And for a hairstylist, that means establishing yourself, your services, and your brand as the best within the scope of your influence.
There are many aspects of how to achieve success as a hairstylist. One of them is by establishing your brand by making your own hair stylist logo. Remember, making it in the beauty business somewhat depends on an excellent first impression. Hence, it’s crucial that your professional image speaks to your personality and must be a hit to your clientele.
In this article, we’re going to talk about some of the best practices you can learn when making a hair stylist logo so that you can leave a good impression on your clients. Let’s start!
Hair Stylist Logo Best Tips & Practices
1. Hire a logo designer
If you really want to splurge on your own unique hairstylist logo, then contact the best graphic designer you know. Although it is fun to play around with a free online logo making tool, graphic designers are still the most qualified people to do the job.
When choosing the graphic designer who will create your logo, make sure to review their portfolio and past works to see if they are the right fit for you. Hiring a graphic designer can be expensive, so make sure you pick the right person to do the job.
2. Understand your brand through your clients
Developing your personal brand does not revolve around marketing. You can solidify your brand by the way your clients perceive you, whether that’s by word of mouth, in-person, and yes, by marketing.
That’s why if you’re starting to really think about your brand, keep your clients in mind as well. Ask yourself these questions:
- Who is your target audience?
- What kind of services are they after?
- How can you make your services superior among your competitors?
- What feelings do you want your clients to emanate when availing your services?
If you want to specialize in bold colors, braiding, or balayage, you should definitely integrate these into your brand identity. The feelings you evoke in your services– such as funky, experimental, stylish, or modern– must be present in your branding as well.
Of course, your logo won’t be able to absorb all these factors directly. However, it should at least capture the essence. Furthermore, always think of your personal logo as the center point of your brand. As a result, your clients and prospective customers will instantaneously know who you are and what you can offer just by a glance.
3. Take a look at your competitors
Once you have established your target audience and how you can serve them in your own unique way, you can visualize and pinpoint who your competitors are. When developing your logo, list down all the qualities that set you apart from other hairstylists in your area and ask yourself these questions:
- Why should your clients choose your services and not theirs?
- How can you capture that essence in your logo?
By taking the time to check out your other local competitors, you can get ideas on how you want your logo to be designed, and even know what kind of things to avoid. For example, do the logos you saw all have scissor symbols? Are they all clean-looking, or are they all too colorful and cluttered?
If every other hairstylist in your area has a similar feel and look to their logos, you can learn what to avoid so you could stand out.
4. Review industry trends
If you’re just starting out and have no idea where to begin, you can take inspiration from the salon. You can even get an idea from a spa logo design trends so you could have a head start. Depending on the additional services you want to offer, reviewing other similar industries such as spas can help you establish the majority of your brand.
Here are some hair stylist logo aspects you should prioritize:
- Symbols – scissors are an industry favorite, but you can also branch out to curl motifs, waves, or swoosh– they all relate to hair and can be easily recognizable.
- Fonts – The font of your symbol largely depends on the impression you want to offer to your clients. Some of the most common fonts hairstylists use in their logos are Script and San Serif.
- Colors – Purples and Pinks are some of the most popular choices for salons and hair services. But if you are unsure of what your clientele might feel about it, you can never go wrong with a simple black and white logo.
Options for Logo Design
There are several options for having your hairstylist logo designed. In the end, there is no right or wrong direction to go, as long as you go by your absolute preference.
As long as you stay committed and true to your brand and know the mental image of what you’re going for, you can absolutely create a killer hairstylist logo. Here are some other logo design options aside from hiring a graphic designer (which we already mentioned above):
Using a design software
There are hundreds of design platforms you can use to create your logo. Some of the most popular ones are Adobe Illustrator and Canva. If you have a penchant for graphic design, then go for this route!
However, if you have little to no idea about graphic design, then it’s best to leave this job for the professionals. It will be really time-consuming for you to learn how to operate some of the tools, and the end result may not look like the one you have in mind!
Creating a logo design contest
This is a really cool option, and not many know about it. Basically, you post your logo design project details on “design contest” websites such as 99designs and LogoTournament. Some designers on the site will submit their designs, and you can choose the “contest winner.”
This option lets you see a couple of different ways on how your design is perceived. You can also choose the best one you think has captured what you had in mind.
Using a logo design maker
Online logo makers have been making huge waves in the industry over the last couple of years. It’s hard not to see why since it makes the job a hundred times easier.
The free logo design makers sometimes use recycled templates. However, there are a few out there that use AI and machine learning to create stunning, unique designs that are actually based on your input. Two great examples are Brandmark and Looka Logo Maker.
We hope that these tips help you in creating the perfect hairstylist logo! Remember, consistency and authenticity always win the heart of your clients, so always stay true to your brand!