Having a successful hair salon does not happen overnight. For your business to stand out in the industry, you must employ all means necessary to stay ahead of the game.
More often than not, successful and popular hair salons spend more on marketing and advertising strategies (like hair flyers) rather than other needs to attract new customers and maintain a loyal client base.
You want people to know you provide the best treatment and services, that you have the best staff in the city, that you’re loyal to your customers, so on and so forth. In an overly-saturated market, you really need to focus and give your 101 percent to get the success you are looking for.
So how do you do that? As we mentioned, it’s all about marketing and advertising.
Hair Salon Marketing Techniques
There are more than a dozen ways to market and advertise your hair salon to the public. It’s one of the essential strategies you need to figure out before opening up your hair salon otherwise, your investment will go to waste.
And since we now live in a digital world, the most common form of advertising is through social media. Social Media Marketing is one of the most effective ways of boosting your business. It can hit every kind of market and target audience available.
You can put social media accounts of your business, do your promotions in that kind of medium, and you will see that you’ll reach a lot more people that way.
However, just because we now live in a modern society doesn’t mean we have to abandon good old advertising techniques, like putting up flyers.
Why Is Hair Flyer Still Important?
Believe it or not, putting up flyers for your hair salon still works its magic. It may seem like an old-school way, but it’s still a cost-effective strategy in attracting new customers to your business.
Even though almost everyone in the world is now on social media, there are still a few who prefer to stay under the radar. And for your business to be successful, you still want to reach out to these people, and giving out hair salon flyers is one of the perfect ways to do so.
Tips for Hair Salon Flyer
You might think, “Printing and giving out flyers is a total waste of time and money as most people would probably throw them out anyway.”
That may be true, but before they throw your flyer out, you know that they will probably spend a few seconds scanning the content of your flyer.
You want to take advantage of those few seconds and make an impression with those people you gave your flyers to. Here are some of the coolest ways to do that:
1. Sync your flyer with your social media poster
If you’re going to promote your business on the streets, then you better promote it online as well. Have your online poster design be more or less the same with your hair salon flyer. By doing so, you can double the chances of your hair salon getting recognized.
If you handed out a flyer to a person living within your community and goes online and sees your poster ad, they will most likely remember you more and amp their curiosity regarding your services.
2. Play with a striking design
You want to go all out with your hair salon flyer. When choosing a design, pick one that will make people curious enough to scan your flyer’s contents.
Of course, your hair salon flyer’s design should still be realistic enough that it still matches your business’ theme and vibe. But always, don’t be afraid to be creative.
3. Be creative with your slogan
Always include a witty slogan in every one of your hair salon flyers. You want to make an instant rapport with your prospective clients, and a slogan is an effective way to deliver your brand promise or business motto.
However, there are a few things you need to remember before writing a compelling slogan:
- Play around with words that have something to do with haircuts or hairstyling
- Make sure the slogan you choose is unique and isn’t copyrighted
- Mention something unique about your services
- Keep it short and easy to remember
Don’t underestimate the power of what a hair salon flyer can do for your business. It’s a very affordable form of advertising and still what most people would call “an oldie but a goodie.”
Do you have more hair salon flyer tips for us? Please share them in the comment section below!